Why do dealers over think selling in malls?
Talk to 100 dealers and you will get 100 different opinions on mall selling. Yes it's great. Selling in malls is passe. Summer is the best time to sell in a shop. Summer is the worst time to sell in a shop. Blah Blah Blah Blah.
To regular readers of this blog, you may know by now that Dear Husbola and I are selling in one shop only and that is the Odana Antiques and Art Mall on Odana Road on the west side of Madison Wisconsin. And is is good.
We expanded our space at the first of the year--we have a large double booth, Number 33, and it has no neighbors to either side of us.
We are following the Dear Husbola Rules of Mall Selling--not so cluttered. Malls by nature are cluttered. We are not. And guess what? We are selling and selling WELL!! (pair of little cream chairs, one pictured above--SOLD.)
Yes--it's summer. More people through the mall in the summer months. But also Madison is a metropolitan area and a well managed mall. The owners are young and invested in the shop's success. Dealers for the most part take care with their displays. You can find a $1.00 postcard or high quality paintings and furniture in the $1000s.
Madison used to have several good shops. Now Odana is THE shop to visit and to sell in. We can now look for good quality art and furniture and know it will sell.
Antique dealers cannot afford to be content for long. But for right now, Odana is treating us right. Consider a visit soon.
http://www.odanaantiques.com/
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