Sunday, May 6, 2012
Discounts Are the Name of the Game Now
The hardest thing I find about the antiques trade is proper pricing. Dear Husbola and I do not sell "common" items. In fact--we find the usual stuff you see in most malls very boring. Really--does anyone even LOOK at depression glass anymore? Stacks of glassware and dishes are "dead in the water" as we say--if they sell at all--they are selling for a fraction of what they once were.
Shoppers are more savvy these days--they ask for discounts now far more often than they once did. Everyone knows that antique sales have slowed--and the chances that sellers are more hungry for a sale has increased. Shoppers know that--and are not shy about asking for "a better price." I know it--and I do it myself.
But some shoppers are so RUDE about it--it makes me want to scream.
Most recently, we set up and sold at the Blumen Gardens show in Sycamore Illinois. It is our second year and we sold well--and 99% of the buyers and shoppers were pleasant, conversational and respectful.. But ohhh--that 5 % was a real wing ding.
Respect is a two way street. Respect for our customers needs to bet met halfway with a respectful understanding that we do not get our inventory for nothing--and you ask me politely--I will discount politely. Seems simple.
Take the woman who spent 15 minutes going through a large container of vintage sets of dice. I had not intended to sell any--they were just decorating a large bowl--but when people started asking--I figured I would sell. Now these were CHEAP! REALLY cheap. Her purchase came to six dollars.
"I'll give ya five," was her wonderful offer.
HAPPILY when a shopper is making a purchase of consequence--we give an attractive discount. We realize that that is part of the antiques commerce. When we sell in an antiques market setting like Elkhorn--we especially expect it.
But--at a lovely indoor show--knocking a buck off a 6 dollar purchase? No thank you.
I told this Wonderful Perspective Customer--"No--at that price point there is no discount." At this point--she shot me a look that would have withered limestone. Or curled the toes of the Wicked Witch of the East.
Funny--I forget all the great customers that weekend--and remember This One Treasure.
(PS-She bought them anyway---)
(PPS-Why the artichoke picture? Just because it is spring and in season in France--and pretty!)
Subscribe to:
Post Comments (Atom)
Elkhorn Antique Market August 11, 2019
"Summer afternoon, summer afternoon--to me those have always been the two most beautiful words in the English language." Henry ...
-
About six years ago, when Dear Husbola and I were in England, we happened upon a sweet little white porcelain cup commemorating the 100th an...
-
"Summer afternoon, summer afternoon--to me those have always been the two most beautiful words in the English language." Henry ...
-
Dear One and I have returned from a trip to the American West and one of our most favourite states. (can you guess from the picture???) Thre...
No comments:
Post a Comment